Our Team

Hookfire's Vision

With over two decades of experience in the hunting and fishing business, HookFire's vision is to provide the ultimate fishing and hunting destinations paired with luxury accommodations, an unmatched culinary experience and refined service. Years of direct involvement with each lodge’s program have led to a strong partnership with each lodge destination. We have invested in countless years of research and travel to provide you with access to the best lodges in the world. Our lodge partnerships and hospitality background have given birth to what we believe is the best travel and outfitting company around.  We are dedicated to providing you with thorough information regarding your hunting and fishing destinations, while also providing a seamless travel experience with the help of our hands-on, professional team in the United States.

Will Cowan

Client Relations & Sales


Will Cowan's passion for hunting and fishing started at a very young age as he grew up in Memphis, Tennessee with two younger brothers, a father and grandfather who were all avid outdoorsmen. He started a duck hunting guide service with his cousin and brother when he was a mere sixteen years old that has grown into a much larger and successful operation today.  Will graduated from the University of Mississippi in 2005 with a Bachelor's in Hospitality Management and a Minor in Business. Soon after, he sold all of his belongings and left for South America to pursue his dreams of traveling and the outdoors. After traveling for over a year and visiting many hunting and fishing properties, Will began work with David Denies Wingshooting and Nervous Waters Fly-Fishing, a well-renowned company of more than 20 years. Will was privileged to have this experience and learn from some of the most well-trained and experienced pioneers of the hunting and fishing world of South America. Through this experience, Will saw an opportunity to pursue his passion for the outdoors through a career in this industry.

In 2009, Will moved back to the United States in order to share with friends, family and others the amazing hunting and fishing that South America has to offer. Will spent 4 years in Dallas, Texas working as the Southern U.S. Representative for David Denies and Nervous Waters, building relationships with many corporate groups and non-profit organizations throughout the DFW metroplex. Today, he still enjoys his partnership with David Denies and Nervous Waters properties. However, Will wanted a more seamless travel experience that offered more of a “one-stop shop” for his clients, where they could have all travel needs met from flights, hotels, tours, dinner reservations, to the hunting and fishing trip itself, and any other special accommodations. Will also had a desire to provide his clients an experience that is based on relationships that grow outside of the five-star portfolio of lodges. Will enjoys spending time outside of his work with his clients. Out of this vision HookFire was created.

After marrying a southern girl from Alabama, Will wanted to be able to enjoy the open land and water with his wife and two hunting dogs, and made the decision to move to the coastal town of Point Clear, Alabama. Will now has the liberty to enjoy his HookFire offices in Dallas and Fairhope, as he travels back and forth often, taking care of his clients.

Will's Current Favorite HookFire Program: Red Stag Hunting & Flyfishing combo trip in Patagonia!  


Lauren Cowan, M. Ed.

CFO & Wellness Consultant


Born and raised in South Alabama, Lauren grew up hunting and fishing from as early as she can remember with her father and friends. Lauren and Will married in April 2013, and Lauren has been an integral part of the HookFire team since its beginning. Her main focus in the business is on marketing, logistics, client relations and accounting for HookFire. She is also directly involved in sales. 

Lauren graduated from Rhodes College with a Bachelor's in Psychology and Spanish, and later pursued her Master's of Education in Human Development Counseling at Vanderbilt University in Nashville, TN. She aspires to fuel her passion for counseling and empowering others through HookFire's giving back program and exciting non-profit on the horizon! {more details to come soon!}

Lauren's Current Favorite HookFire Program:  Couples flyfising & wellness retreat program at Tipiliuke Lodge in Patagonia!


John Sakelaris

Director of Sales


John grew up in El Paso, TX giving him the foundation to be a lifelong outdoorsman. He graduated from Texas Tech University with a degree in Hotel Management, where his career was focused on delivering the "gold standard" in guest services at resorts around the country.

For the last 15 years, John was the Program Manager at Vermejo Park Ranch, where he was able to feed his passion for hunting and fishing. The most recent addition to the HookFire team, John brings a wealth of knowledge to our program.

John's Current Favorite HookFire Program: Billfishing at Zancudo Lodge in Costa Rica!





Conrad Lyons

Travel Consultant

Raised in the heart of Sportsman's paradise, Southwest Louisiana, Conrad is no stranger to the great outdoors. With over 25 years of experience, Conrad embodies the sportsman's code, which he defines as "Preserving the tradition of hunting & fishing, while respecting God's creation."

Conrad received a Bachelor's Degree of Science in Business from Univ. of Louisiana Lafayette. His biggest asset is natural talent in client relationship management. He is committed to making each guest's experience first-class, worry free & as seamless as possible.

Conrad's Current Favorite HookFire Program: Dove hunting in Cordoba, Argentina!

Drew Cowan

Pro Staff Team Director

Drew is a native Memphian, born and raised in a family of avid outdoorsman. He has been hunting and fishing for almost 30 years and his true passions are duck, deer and turkey hunting. Drew graduated from Ole Miss with a Bachelor's Degree in Hospitality Management, which makes it no surprise that he has a natural camaraderie and genuine rapport with our clients. He also brings an irreplaceable base of knowledge to the HookFire team and assists with behind the scenes operations and apparel/gear to our outfitting team across the Globe - including Argentina, Africa & Costa Rica.   







Steven Ladner

Pro Outfitter

Steven was born in Gulfport, Mississippi. He was raised saltwater fishing in the Northern Gulf and hunting across Mississippi from an early age. While attending college at Ole Miss his passion for hunting waterfowl really took off. After college, he took his first job guiding duck and dove hunts in Argentina. Steven has a strong passion for hunting, fishing, and traveling. This combination has led to chasing everything from blue marlin to waterfowl across North, Central, and South America. Now he is back living in Mississippi, constantly planning hunts around the world. Steven enjoys hosting and guiding HookFire groups in the Winter wingshooting season. 







Chris Dinwiddie


Chris Dinwiddie was born and raised in South Louisiana and spends most of his free time with a shotgun or fishing rod in his hands. He holds a Bachelor's degree in Business Management from the University of Alabama. He has worked and studied in places that allowed him to spend 6 months fly fishing on the South Island of New Zealand, 2 years fishing in Panama, 4 months elk hunting Colorado's western slope, 4 months fishing SE Alaska and 5 years fishing in Southeast Louisiana.   From Billfish to woodcock and everything in between, Chris brings a lot of experience and fun to the team. When it comes to hunting or fishing, "It's not about the harvest, it's about the beautiful places, the learning curve, and the memorable experiences. I like getting extremely close to wild creatures with high quality people!"   Fun facts: Chris is terrible at golf and has never been to a baby shower.  Chris plays an avid role in HookFire's marketing team, especially in the Southeast region & within his network of Conservation Organizations. 







Hunter Cowan


Hunter is a native Memphian, born and raised in a family of avid outdoorsman. Hunter has been hunting and fishing for all of his life and his true passion lies with duck hunting.  Hunter graduated from the University of Mississippi with a Bachelor's Degree in Business Administration. Hunter enjoys traveling to Argentina 

to host HookFire clients, as he has a natural rapport with people and enjoys getting to know people from all walks of life through the great outdoors.

Hunter assists the HookFire team with web development, branding strategy, & development of HookFire apparel and gear.